I'm Shayan Rasheed, a product manager who turns ambiguous, real-world problems into shipped outcomes. I diagnose what's broken, design the fix, and increasingly build it myself with AI. Deep in payments, built to work anywhere the problem is messy.
A bank-specific instruction page that auto-detects each user's bank from their IBAN and shows them exactly where to approve a Request-to-Pay, lifting payment success from 31% to 65%.
A 3-tier in-flow tutorial system covering every Pakistani bank and wallet, turning an 80% drop-off into a durable acquisition asset.
A behavior-faithful bKash tokenization mock that stood in for a sandbox we did not have, so two engineering teams built in parallel and Spotify’s hard launch slot held on time.
A single merchant API that collapses Safepay’s nine-step card-tokenization stack into one call, so returning customers at Yango and Temu pay card-on-file, unlocking $251K+ in monthly volume.
An AI-assisted, merchant-aware alerting system that turns noisy wallet-error streams into ranked, ownership-attributed incidents.
Traced a 22% pending-transaction rate to a button that never disabled, then shipped the fix that eliminated it.
I'm a product manager who likes the problems other people route around: the ambiguous, real-world ones. My depth happens to be payments and fintech across frontier markets (Pakistan, Bangladesh, Nepal), but the method travels to any domain where the gap between an elegant flow and how people actually behave is where products quietly fail.
My edge is the unglamorous middle: the handoff, the error state, the 30 seconds that decide whether a transaction completes. I move through quantitative funnels, call recordings, and cross-bank UX audits until I find the real blocker, then design the smallest thing that fixes it.
And I'm not just a spec-writer. I've shipped production-faithful APIs and statistical alerting systems myself when shipping mattered more than waiting, increasingly with AI as a build partner, not a buzzword.
Operators, platforms, and marketplaces I’ve built solutions for. Product, payments, growth, and AI work, shipped into live systems across Pakistan, Bangladesh, Nepal, and Egypt.